New research finds career development opportunities key to staff engagement and retention

New research finds career development opportunities key to staff engagement and retention

New research has found that 90% of employers believe that career development opportunities are paramount if you wish to engage employees in 2014. Yet despite this, 82% cited engagement as one of their main HR concerns, with 80% citing reduced budgets for career development or training as significant challenge for the upcoming year.

Claire Atkinson, founder and CEO of IME explains: “We conducted this research to get a greater understanding about the challenges facing businesses in 2014. These results clearly show that employers believe investing in training courses for staff can have significant benefits for the employee in terms of career development and general job-satisfaction. Likewise employers will benefit from a more engaged work force and increased performance.

Although businesses are aware of the myriad of gains, they are often not in a financial position to invest in their staff as fully as they would like. This is especially apparent with SME’s who just cant afford the money, or the time, to send staff on training programmes for employees”.

Inspire, Motivate & Engage (IME) provide online training courses for employees of businesses, charities and individuals across the UK, Australia and the USA. Last year they worked with over 3000 businesses and individuals, providing nationally accredited employee training courses online, covering topics such as Management and Leadership; Career Coaching; and a Mini MBA in Peak Performance & Productivity.

In response to this research, IME has launched a Corporate Social Responsibility (CSR) initiative providing funding for staff training to small businesses who would not be able to access such programmes without financial support. The programme provides grants for employee training to small businesses, and this year they have 100 places available to small business across the country.

Claire Atkinson continues: “We felt it was really important for IME to offer as many small businesses the opportunity to provide quality training courses as possible. We understand how tough it has been and as a socially responsible organisation, we wanted to do what we can to help.

We focus on solutions rather than problems” IME are inviting businesses to apply for the workplace training funding, which takes the form of a gift-in-kind towards the cost of their employee training courses online. Courses normally cost £450 per person, however beneficiaries of the grant will be able to access workplace training funding up to the value of £4770, with a cost to them of as little as £11 per month per employee, depending on the number of staff taking part.

“Each beneficiary will have access to the full IME course range” continues Atkinson “and staff can choose the courses they wish to access at any time throughout the year. The courses are all online, so staff can complete their learning at a time convenient to them.” To find out more about the courses and to apply for IME funding for employee training visit:



For a full copy of the research email:

For media enquiries please contact: Rebecca Miller on 07956 268441 or


Notes to Editors


Structure of courses

Participants have access to an online learning portal, which provides:

• 24/7 access to course materials and support channels

• Online support from IME qualified trainers

• Learner platform compatible with PC, Mac, Iphone and android phones

• Module objectives and guidelines to help learners to get the most

from the sessions


They also receive support to maximise learning:

• Weekly expert led webinar coaching sessions with a professional IME trainer

• Access to our learner forum proving a community of support moderated by IME trainer

• Video and audio support per worksheet


Available courses:

• Mini MBA Peak Performance & Productivity – a 6 module course

• Management & Leadership level 3 and 4 – teaches the skills needed to manage a team and communicate affectively

• Performance Coaching level 4 – includes coaching practice and an emphasis on experiential learning

• Accredited Career Advancement Course level 4 – tailored for staff who are at risk of redundancy to help boost their employability

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